Find the gap
Know where you stand and where you need to be.
We work out your CAC and contribution margin and set targets with your management. We check numbers, channels and content.
You get: the gaps, a prioritized roadmap and goals to track.
For growth-stage D2C and consumer brands
Growth that shows up in your bank account
CAC -30% in 90 days, first-purchase profitability. It starts with knowing what a new customer really costs you and what you earn from them.
Book a free Profit-CheckPrevious experience
Sound familiar?
Revenue grows, but the bank account doesn't
The path to profitability in your investor deck looks less believable every month, and the next round is getting closer.
Ad costs grow faster than revenue
Every extra euro of ad spend buys less growth. CAC keeps rising, and you're running out of explanations for finance.
Every channel claims sales. Which one makes money?
You get media reports from the agency or buying team, but none of them shows which channel makes money after all costs.
Finance challenges every number in your deck
Your unit economics must hold up when finance, the board or investors check them. With weak tracking and attribution, they won't.
Creative that doesn't scale
Now that AI runs the buying, creative is the biggest lever left. But you lack volume, variety and a structured testing process that delivers reliably.
The Head of Growth seat is empty
A full-time Head of Growth is expensive and hard to find. The role stays open, the founder carries it, and nobody translates between marketing, finance and investors.
Rising CAC isn't what puts your brand at risk. Steering on ROAS instead of profit is.That's what I help brands fix.
CAC -30% in 90 days and first-purchase profitability
Your company after we work together
Growth you can see in the bank account
Marketing steers on contribution margin, not ROAS. More revenue finally means more profit.
Know how far you can push spend
Your CAC target fits your margin, repeat rate and cash position, even as ad costs rise.
Your next euro goes where it pays
You know which channels bring in money after all costs. Every budget decision comes with numbers you can defend.
Numbers that hold up a finance check
Marketing, finance and board look at the same numbers. The board deck holds up.
Creative that sells and scales
Creatives planned every month, new ads every week, measured against the target.
A team that runs it without me
Senior steering while you need it, then a clean handover with playbooks.
How we get there
Plan
Agree on how to close each gap and in what order.
For each gap we define what to do, in which order and what it should bring. Management and team agree before work starts.
You get: one plan everyone understands, with expected results.
Deliver
Quick wins first, then the bigger topics.
We fix urgent issues first, then work by biggest gain for the least effort. I run media and creative myself or work with your team.
You get: measurable progress and a team that runs it without me.
On every step we work on three things: Targets, Measurement and Content.
For growth-stage consumer brands that want growth to show up as profit
Three situations I see most often:
Pressure to show profit
- Your investors want profit, but you can only give them ROAS.
- CAC keeps rising, and finance is asking questions you can't answer.
- The next funding round needs numbers that hold up.
A system that doesn't scale
- You can't increase ad spend without losing control of CAC.
- Creative and testing resources are maxed out, but results stay unpredictable.
- There's a lot of data, but decisions still run on gut feeling.
The Head of Growth seat is empty or overloaded
- The role is open, or the person in it is stretched thin.
- Growth decisions get delayed or stall.
- Nobody has the capacity to keep marketing, finance and investors moving in the same direction.
Sound like you? You're one call away from knowing where you stand.
Book your free Profit-Check
A call like this is normally worth €300. I do one for free each week. No strings attached.
Step 1
Pick a slot
Choose a 30-minute slot and answer 3 quick questions so I can prepare.
Step 2
Bring your numbers
Revenue, ad spend, new customers, margin, returns. Estimates are fine.
Step 3
Leave with answers
Know what a new customer really costs you and what you earn from them. Plus 3 quick wins to implement right away and a short written summary.
The calendar comes from a third party and only loads once you click.
Questions I often get
What happens in the Profit-Check?
We calculate CAC and contribution margin for your top 3 channels live, with your numbers. You leave with 3 quick wins and a short written summary. No obligation.
I don't have all the numbers.
Most brands don't. We work with estimates, and that gap is often the first finding.
How is this different from an agency?
Most agencies put senior people on a new client at the start. Later the account is maintained, and strategic input gets rare. I stay on one question: which new customers pay off. I do the analysis, briefing and steering myself, and bring new ideas every month.
Do you replace my agency or my team?
No. I work with what you have: agency, in-house team, freelancers. If something is missing, I fill the gap myself or bring in a specialist.
Do I still need a Head of Growth?
If you have none, I cover the role for 4 to 6 months and hand over with playbooks. If you have one, I back them up. I can also help you hire.
What about tracking setup, reporting dashboards and UGC production?
Through specialist partners from my network, billed separately and only when needed.
What do you charge?
The Profit-Check is free. The Profit-Audit has a fixed price, and ongoing work is billed monthly. You get a clear quote before you commit.
Is my data safe?
Your numbers stay confidential. Happy to sign an NDA before we start.
Do your new customers actually make you money? Find out in 30 minutes.